'Selling' OXPs
Posted: Fri May 11, 2012 7:57 pm
I have a fair bit of experience in selling (and buying) in RL, across several product types, and there is such a thing as over-selling. Many punters already know pretty much what they want - the salesman's art is merely to close the deal, to ensure that the cash is incoming. Over-cook the selling, and you may lose the sale - a cardinal sin. I've seen it happen - a punter's eyes begin to glaze over, and an initial interest wanes. I believe this can be applied to 'selling' OXPs for this game. Self-promoting one's work is fine, and expected, but I think it can be over-done at times.
Examples: if you have a new ship model, simply displaying one or two choice pics is preferable to showing every possible external view of said ship - leave a little to the punter's imagination, let him buy it, get out there in it and have a look himself. That 'oh wow, I didn't know the engines looked so cool!' moment. If of course the punter doesn't like what he sees, at least he has already bought the ship – sale closed, no refunds.
With a mission OXP it's even more true – don't go spilling the beans about the juiciest parts of a mission. A few careful hints are better – leave room for that 'wtf!' moment. During the development of Coyote's Run (he said, promoting it - but at least I am not the author of that fine OXP), Leafy put much time and effort into creating a superb menu for L'Auberge de Lago, the finest restaurant in the Eight, and being rightly proud of it, wanted to post the pic. I persuaded him to wait a few weeks after release at least - again to allow the punter that 'wtf!' moment. If I remember correctly, he saw the sense in that. Many players also realise this, and refrain from posting too many details of a mission - most of us do not like spoilers.
I take hundreds of pics in normal game-play, but try only to post the really good ones, and only in ones or occasionly twos. (If several need posting for problem-solving reasons, that is different but thumbnails will do nicely for that.)
This is a very personal opinion of course, and easy for me to say as I don't make OXPs, and I'm sure many will disagree with me.
But understatement often works best, of that I am convinced.
Examples: if you have a new ship model, simply displaying one or two choice pics is preferable to showing every possible external view of said ship - leave a little to the punter's imagination, let him buy it, get out there in it and have a look himself. That 'oh wow, I didn't know the engines looked so cool!' moment. If of course the punter doesn't like what he sees, at least he has already bought the ship – sale closed, no refunds.
With a mission OXP it's even more true – don't go spilling the beans about the juiciest parts of a mission. A few careful hints are better – leave room for that 'wtf!' moment. During the development of Coyote's Run (he said, promoting it - but at least I am not the author of that fine OXP), Leafy put much time and effort into creating a superb menu for L'Auberge de Lago, the finest restaurant in the Eight, and being rightly proud of it, wanted to post the pic. I persuaded him to wait a few weeks after release at least - again to allow the punter that 'wtf!' moment. If I remember correctly, he saw the sense in that. Many players also realise this, and refrain from posting too many details of a mission - most of us do not like spoilers.
I take hundreds of pics in normal game-play, but try only to post the really good ones, and only in ones or occasionly twos. (If several need posting for problem-solving reasons, that is different but thumbnails will do nicely for that.)
This is a very personal opinion of course, and easy for me to say as I don't make OXPs, and I'm sure many will disagree with me.
But understatement often works best, of that I am convinced.